Internet Explorer 7, 8, and 9 are no longer supported. Please use a newer browser.
Concourse works best with JavaScript enabled.
Liberty University logo

Online · School of Business · Graduate Business

Effective Executive Communication
BMAL-550

  • CG
  • Section 8WK
  • 11/08/2019 to 04/16/2020
  • Modified 01/29/2020

Course Description

Executives in professional organizations are expected to solve problems and make decisions, but ultimately, they must communicate them effectively to a variety of stakeholders. This course is designed to integrate knowledge of the pervasive impact of computer and other information technologies with time-honored communications principles to enable students to maximize their effectiveness in diverse and technologically dynamic business environments. (Formerly BUSI 550)

Requisites

Prerequisites

(BMAL 590 or BMAL 530) and (BMAL 560 or Meets BMAL590 / 27 hrs in BUSI with a score of 3)

Rationale

This course will enable the students to grasp the many facets of effective communication in business. A proper understanding of communication is integral in order to create a positive public image, handle crisis, implement change, or deal with government regulation. From high-ranking CEOs to entry-level positions, the value of delivering and receiving a clear message, both internally and externally, is becoming increasingly salient thanks to emerging competition and new technology.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Summarize the historical background of corporate communication through the events that have influenced the operating environment for business.
  2. Discuss how the changing business environment has changed corporate communication.
  3. Summarize the importance of recognition of corporate communication to the corporate strategic planning process.
  4. Explain the importance corporate communication has to a corporation’s identity and image.
  5. Analyze the importance of a corporation’s social and environmental obligations to corporate communication.
  6. Determine methods for effective internal stakeholder and investor communications and relations.
  7. Evaluate effective methods of government relations.
  8. Integrate biblical concepts into the research of the business discipline.
  9. Communicate effectively and logically within the business discipline.

Course Resources

Required Resource Purchases 

Argenti, P. A. (2016). Corporate communication (7th ed.). New York, NY: McGraw-Hill. ISBN: 9780073403274.

The Bible. NIV, KJV, and NKJV are all acceptable for use in this course.

Disclaimer: The above resources provide information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in these resources.

Recommended Resource Purchase

American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.

Additional Materials for Learning

  1. Computer with basic audio/video output equipment
  2. Internet access (broadband recommended)
  3. Blackboard recommended browsers
  4. Microsoft Office

Course Assignments

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forum Threads (4)

Discussion boards are collaborative learning experiences. Therefore, the student will choose a case study question located at the end of the scheduled chapter readings and write a 350–450-word thread. The student will be required to provide academic research and a relevant biblical concept to support his/her ideas.

Discussion Board Forum Replies (4)

In the module/week following each thread, the student will be required to post a 250-word minimum reply to at least 2 other students’ threads. This is not simply an agreement or disagreement with the thread, but it should analyze ideas and include academic research to support the analysis.

Research Paper: Topic Selection

The student will write a 10–12-page research paper on the topic of his/her choice regarding corporate communication. The topic selected will be submitted via a discussion board forum.


Research Paper: Annotated Bibliography

Prior to writing the Research Paper, the student will provide an annotated bibliography of 25 references (in current APA format with a cover page) that he/she plans on using for his/her research. Each reference must include a summary, analysis, and reflection.

Research Paper: Outline

The student will submit a detailed outline of the research he/she has performed which summarizes the order and content of the Research Paper. The outline must be very specific and include references.

Research Paper

The student will choose a topic covered in the text regarding corporate communication which he/she would like to research further. The research paper will be 10–12 pages.

Course Grading

Course Requirements Checklist

10

Discussion Board Forum Thread (4 at 80 pts ea)

320

Discussion Board Forum Replies (4 at 50 pts ea)

200

Research Paper: Topic Selection

0

Research Paper: Annotated Bibliography

130

Research Paper: Outline

100

Research Paper

250

Total

1010

Policies

Late Assignment Policy

Course Assignments, including discussion boards, exams, and other graded assignments, should be submitted on time.

If the student is unable to complete an assignment on time, then he or she must contact the instructor immediately by email.

Assignments that are submitted after the due date without prior approval from the instructor will receive the following deductions:

  1. Late assignments submitted within one week after the due date will receive up to a 10% deduction.
  2. Assignments submitted more than one week and less than 2 weeks late will receive up to a 20% deduction.
  3. Assignments submitted two weeks late or after the final date of the course will not be accepted outside of special circumstances (e.g. death in the family, significant personal health issues), which will be reviewed on a case-by-case basis by the instructor.
  4. Group projects, including group discussion board threads and/or replies, and assignments will not be accepted after the due date outside of special circumstances (e.g. death in the family, significant personal health issues), which will be reviewed on a case-by-case basis by the instructor.

Disability Assistance

Students with a disability and those with medical conditions associated with pregnancy may contact Liberty University’s Online Office of Disability Accommodation Support (ODAS) at [email protected] for accommodations.  Such accommodations require appropriate documentation of your condition.   For more information about ODAS and the accommodations process, including how to request an accommodation, please visit https://www.liberty.edu/online/online-disability-accommodation-support/. Requests for accommodations not related to disabilities or pregnancy must be directed to the Registrar’s Office, which generally handles medical needs support.

If you have a complaint related to disability discrimination or an accommodation that was not provided, you may contact ODAS or the Office of Equity and Compliance by phone at (434) 592-4999 or by email at [email protected].  Click to see a full copy of Liberty’s Discrimination, Harassment, and Sexual Misconduct Policy or the Student Disability Grievance Policy and Procedures.

Course Attendance

In an effort to comply with U.S. Department of Education policies, attendance is measured by physical class attendance or any submission of a required assignment within the enrollment dates of the course (such as examinations, written papers or projects, any discussion board posts, etc.) or initiating any communication with one’s professor regarding an academic subject. More information regarding the attendance policy can be found in the Academic Course Catalogs. Regular attendance in online courses is expected throughout the length of the term. Students who do not attend within the first week of a sub-term by submitting a required academic assignment (such as the Course Requirements Checklist, an examination, written paper or project, discussion board post, or other academic activity) will be dropped from the course. Students who wish to re-engage in the course are encouraged to contact Academic Advising to discuss their enrollment options. Students who begin an online course, but at some point in the semester cease attending, and do not provide official notification to withdraw, will be assigned a grade of “FN” (Failure for Non-Attendance). Students wishing to withdraw from courses after the official start date should familiarize themselves with the withdrawal policy.

Grading Scale

A- B+ B B- C+ C C- D+ D D- F
940-1010 920-939 900-919 860-899 840-859 820-839 780-819 760-779 740-759 700-739 680-699 679 and below

For courses with a Pass/NP final grade, please refer to the Course Grading section of this syllabus for the assignment requirements and/or point value required to earn a Passing final grade.

Add/Drop Policy

The full policy statement and procedures are published in the Policy Directory.

Honor Code

Liberty University comprises a network of students, Alumni, faculty, staff and supporters that together form a Christian community based upon the truth of the Bible. This truth defines our foundational principles, from our Doctrinal Statement to the Code of Honor. These principles irrevocably align Liberty University’s operational procedures with the long tradition of university culture, which remains distinctively Christian, designed to preserve and advance truth. Our desire is to create a safe, comfortable environment within our community of learning, and we extend our academic and spiritual resources to all of our students with the goal of fostering academic maturity, spiritual growth and character development.

Communities are predicated on shared values and goals. The Code of Honor, an expression of the values from which our Doctrinal Statement was born, defines the fundamental principles by which our community exists. At the core of this code lie two essential concepts: a belief in the significance of all individuals, and a reliance on the existence of objective truth.

While we acknowledge that some may disagree with various elements of the Code of Honor, we maintain the expectation that our students will commit to respect and uphold the Code while enrolled at Liberty University.

Adherence to the principles and concepts established within facilitates the success of our students and strengthens the Liberty community.

The Code of Honor can be viewed in its entirety at http://www.liberty.edu/index.cfm?PID=19155.

Schedule

BMAL 550

Textbook: Argenti, Corporate Communication (2016).

Module/

Week

Reading & Study

Assignments

Points

1

Argenti: chs. 1–2

3 presentations

2 videos

Course Requirements Checklist

Class Introductions

DB Forum 1: Thread

Research Paper: Topic Selection

10

0

80

0

2

Argenti: chs. 1–2

2 presentations

1 video

DB Forum 1: Replies

50

3

Argenti: chs. 3–5

2 presentations

1 video

DB Forum 2: Thread

Research Paper: Annotated Bibliography

80

130

4

Argenti: chs. 3–5

1 presentation

1 video

DB Forum 2: Replies

50

5

Argenti: chs. 6–8

1 presentation

1 video

DB Forum 3: Thread

Research Paper: Outline

80

100

6

Argenti: chs. 6–8

1 presentation

1 video

1 website

DB Forum 3: Replies

50

7

Argenti: chs. 9–10

1 presentation

1 video

DB Forum 4: Thread

80

8

Argenti chs. 9–10

1 presentation

1 video

DB Forum 4: Replies

Research Paper

50

250

Total

1010

DB = Discussion Board

NOTE: Module/Week 1- 7 begins on Monday and ends at 11:59 p.m. (ET) on Sunday. Modules/Weeks 8 begins on Monday and end at 11:59 p.m. (ET) on Friday.