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Online · School of Business · Sport Management

Sport Event and Facility Management

  • CG
  • Section 8WK
  • 11/08/2019 to 04/16/2020
  • Modified 01/13/2020

Course Description

This course will examine the current research related to planning, funding, and operating sporting events and sport/recreation facilities.





This is a required course in the core component of the Sport Management Master’s degree program. The course is designed to provide sport managers with the knowledge necessary for planning and operating sport and recreation facilities and events.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Explain the basic issues related to planning facilities, including site selection, design and the construction process.
  2. Explain the different forms of public and private funding of sport facilities and ethical issues involved in utilizing public funds.
  3. Describe the process involved in event planning and management.
  4. Explain the event and facility issues pertinent to participants, spectators and sponsors.
  5. Describe the operation of venues and events including staffing, box office management, security, concessions, and maintenance.
  6. Explain the legal issues facing event and facility management including the risk management process.
  7. Analyze the process of event bidding and venue selection.

Course Resources

Required Resource Purchases

Fried, G. (2015). Managing sport facilities (3rd ed.). Champaign, IL: Human Kinetics. ISBN: 9781450468114.

Masterman, G. (2014). Strategic sports event management (3rd ed.). New York, NY: Taylor & Francis. ISBN: 9780415532792.

Disclaimer: The above resources provide information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in these resources.

Recommended Resource

American Psychology Association. Publication manual of the american psychological association. Washington, DC: Author.

Additional Materials for Learning 

    1. Computer with basic audio and video equipment
    2. Internet access (broadband recommended)
    3. Blackboard recommended browsers
    4. Microsoft Word
    5. Microsoft PowerPoint
    6. Adobe reader – current version (Some course documents may be posted in a pdf format; the free Adobe reader should be sufficient to open these documents.)

Course Assignments

Textbook readings and lecture presentations

Regular readings from the textbooks and/or selected journal articles, as well as viewing of presentations, will be scheduled. Assignments and tests will be scheduled related to the readings.

Course Requirements Checklist

After reading the Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board forums (2)

There will be two Discussion Board assignments, one in Module/Week 1 and one in Module/Week 6.  Students are expected to post an initial thread in selected modules related to an article(s) posted in that module. Threads should be no shorter than 500 words and should build upon the information in the articles including reflective statements and specific applications of the concepts in the article(s). In addition, students must make at least one reply to another classmates’ thread of a minimum 250 words. The purpose of the reply is to advance the discussion begun in the initial thread. Initial threads are due Thursday and replies are due Sunday of the module/week assigned.

Event Bid

Students will select a city from North America and submit a bid for either a summer or winter Olympic Games following the general guidelines of the IOC for candidate cities. The topic selection (city) is due by the end of Module/Week 1. Once the topic has been selected, students will prepare a PowerPoint presentation to be posted in Blackboard, promoting their bid. Sources will be required in APA format for all information used in putting together their bid. This assignment is due by the end of Module/Week 4.

Event Bid Comments

Students will be required to comment on at least 2 of their classmates’ Event Bid presentations. These comments should be constructive in nature and should focus on how specific event and facility management principles were applied. Each comment should be a minimum of 200 words. This assignment is due by the end of Module/Week 5.

Research Paper

Students will be writing a formal research paper on one of the topics covered during the course. This paper should be a reflection of current issues and academic research regarding that topic. The paper must be written using APA formatting. The body of the paper should be 12–15 pages, and students should utilize no fewer than 5 peer-reviewed sources. Students will submit an Outline with their key sources listed by the end of Module/Week 3. The final draft of the paper will be submitted as a Microsoft Word document via SafeAssign by the end of Module/Week 7.

Tests (3)

There are three tests in this course, they are found in Modules/Weeks 2, 5 and 8.  Each test will be open book/open notes and will be composed of 47 multiple choice and short answer/essay questions.  You will have 2 hours  to complete each test.  Test 1 covers all  material from Modules/Weeks 1 and 2, Test 2 covers all material from Modules/Weeks 3, 4, and 5, and Test 3 covers all material from Modules 6, 7, and 8. Each test must be completed by the end of the module/week assigned.

Course Grading

Course Requirements Checklist


Discussion Board forums (2 at 60 ea)


Event Bid: Presentation


Event Bid Comments


Research Paper: Outline and Key Sources


Research Paper: Final Draft


Exam 1

(Modules 1-2)


Exam 2

(Modules 3-5)


Exam 3

(Modules 6-8)





Late Assignment Policy

Course Assignments, including discussion boards, exams, and other graded assignments, should be submitted on time.

If the student is unable to complete an assignment on time, then he or she must contact the instructor immediately by email.

Assignments that are submitted after the due date without prior approval from the instructor will receive the following deductions:

  1. Late assignments submitted within one week after the due date will receive up to a 10% deduction.
  2. Assignments submitted more than one week and less than 2 weeks late will receive up to a 20% deduction.
  3. Assignments submitted two weeks late or after the final date of the course will not be accepted outside of special circumstances (e.g. death in the family, significant personal health issues), which will be reviewed on a case-by-case basis by the instructor.
  4. Group projects, including group discussion board threads and/or replies, and assignments will not be accepted after the due date outside of special circumstances (e.g. death in the family, significant personal health issues), which will be reviewed on a case-by-case basis by the instructor.

Disability Assistance

Students with a disability and those with medical conditions associated with pregnancy may contact Liberty University’s Online Office of Disability Accommodation Support (ODAS) at [email protected] for accommodations.  Such accommodations require appropriate documentation of your condition.   For more information about ODAS and the accommodations process, including how to request an accommodation, please visit Requests for accommodations not related to disabilities or pregnancy must be directed to the Registrar’s Office, which generally handles medical needs support.

If you have a complaint related to disability discrimination or an accommodation that was not provided, you may contact ODAS or the Office of Equity and Compliance by phone at (434) 592-4999 or by email at [email protected].  Click to see a full copy of Liberty’s Discrimination, Harassment, and Sexual Misconduct Policy or the Student Disability Grievance Policy and Procedures.

Course Attendance

In an effort to comply with U.S. Department of Education policies, attendance is measured by physical class attendance or any submission of a required assignment within the enrollment dates of the course (such as examinations, written papers or projects, any discussion board posts, etc.) or initiating any communication with one’s professor regarding an academic subject. More information regarding the attendance policy can be found in the Academic Course Catalogs. Regular attendance in online courses is expected throughout the length of the term. Students who do not attend within the first week of a sub-term by submitting a required academic assignment (such as the Course Requirements Checklist, an examination, written paper or project, discussion board post, or other academic activity) will be dropped from the course. Students who wish to re-engage in the course are encouraged to contact Academic Advising to discuss their enrollment options. Students who begin an online course, but at some point in the semester cease attending, and do not provide official notification to withdraw, will be assigned a grade of “FN” (Failure for Non-Attendance). Students wishing to withdraw from courses after the official start date should familiarize themselves with the withdrawal policy.

Grading Scale

A- B+ B B- C+ C C- D+ D D- F
940-1010 920-939 900-919 860-899 840-859 820-839 780-819 760-779 740-759 700-739 680-699 679 and below

For courses with a Pass/NP final grade, please refer to the Course Grading section of this syllabus for the assignment requirements and/or point value required to earn a Passing final grade.

Add/Drop Policy

The full policy statement and procedures are published in the Policy Directory.

Honor Code

Liberty University comprises a network of students, Alumni, faculty, staff and supporters that together form a Christian community based upon the truth of the Bible. This truth defines our foundational principles, from our Doctrinal Statement to the Code of Honor. These principles irrevocably align Liberty University’s operational procedures with the long tradition of university culture, which remains distinctively Christian, designed to preserve and advance truth. Our desire is to create a safe, comfortable environment within our community of learning, and we extend our academic and spiritual resources to all of our students with the goal of fostering academic maturity, spiritual growth and character development.

Communities are predicated on shared values and goals. The Code of Honor, an expression of the values from which our Doctrinal Statement was born, defines the fundamental principles by which our community exists. At the core of this code lie two essential concepts: a belief in the significance of all individuals, and a reliance on the existence of objective truth.

While we acknowledge that some may disagree with various elements of the Code of Honor, we maintain the expectation that our students will commit to respect and uphold the Code while enrolled at Liberty University.

Adherence to the principles and concepts established within facilitates the success of our students and strengthens the Liberty community.

The Code of Honor can be viewed in its entirety at


SMGT 631

Textbooks: Fried, Managing Sport Facilities (2015).

Masterman, Strategic Sports Event Management (2014).


Reading & Study




Fried: chs. 1–2

Masterman: ch. 1

1 article

1 presentation

Course Requirements Checklist

Introduction/Welcome DB

DB Forum 1

Event Bid: Topic Selection






Fried: chs. 4–6, 10

1 presentation

Test 1



Masterman: chs. 2–4

1 presentation

Research Paper: Outline & Key Sources



Masterman: chs. 7–8, 12

1 presentation

Event Bid: Presentation



Fried: chs. 3, 13

Masterman: ch. 10

1 presentation

Event Bid Comments

Test 2




Fried: ch. 11

Masterman: chs. 9, 11

1 article

1 presentation

DB Forum 2



Fried: chs. 14–15

1 presentation

Research Paper: Final Draft



Fried: ch. 12

Masterman: chs. 5–6

1 presentation

Test 3




DB = Discussion Board

NOTE: Each course week begins on Monday morning at 12:00 a.m. (ET) and ends on Sunday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday.