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Online · School of Communication & the Arts · Strategic & Personal Communication

Best Practices: Transforming the Digital Organization
STCO-550

  • CG
  • Section 8WK
  • 11/08/2019 to 04/16/2020
  • Modified 01/30/2020

Course Description

Lead digitally-driven organizations to extraordinary growth in for-profit and non-profit sectors.

Requisites

Prerequisites

None

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Formulate and apply a working knowledge of the practices and principles for leading and mentoring an organization to market primacy in a digital environment.
  2. Understand the dynamics of effective approaches to leadership in the digital era.
  3. Understand the competitive advantages of a Christian Worldview in the transactional marketplace.

Course Resources

Required Resource Purchase

DuBrin, A. J. (2018). Leadership: Research Findings, Practice, and Skills (9 ed.). Cengage. ISBN: 9781337751254.

Disclaimer: The above resources provide information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in these resources.

 Additional Materials for Learning

    1. Computer with basic audio/video output equipment
    2. Internet access (broadband recommended)
    3. Blackboard recommended browsers
    4. Microsoft Word (Microsoft Office is available at a special discount to Liberty University students.)

Course Assignments

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Video Introduction

Discussion Board Forums (3)

The student is required to provide a thread of at least 400 words in response to a provided prompt for each forum. The student must also reply to at least 2 other classmates’ threads, and each reply must be at least 200 words.

Application Paper Outline

The outline must sketch the introduction, main points, and conclusion using complete but succinct sentences.  The outline may be bullet point, alphanumeric, or whatever format with which you are most comfortable; however, each section should be sketched with at least 3 sentences.

The reference page page must include at least 5 references, in addition to the course textbook and the Bible (these references will be the foundation of the more extensive references required for the completed Paper).  The outline and reference/works cited page must be in current APA format.

Literature Review

The student will write a 5–7-page paper on a topic or issue of interest to him/her from the textbook readings, and which will then serve as the topic for his or her Research Paper. The Literature Review will include a bibliography that cites at least 15 resources, formatted according to current APA style.

Application Paper

The student will write a Research Paper on a topic or issue of interest to him/her from the textbook readings. The Application Paper Outline will be complete in Module/Week 2, and will be the basis for the structure of the paper. The Literature Review completed in Module/Week 5, in shortened form, will serve as the foundation of the Application Paper. The student will use the topic he or she chose for the Literature Review to write the Research Paper. The Application Paper will be 6–8 full pages, accompanied by a list of references (works cited) in current APA format.

Exams (2)

Each exam will cover the Reading & Study material completed in the modules/weeks covered prior to the exam. Each exam will consist of 100 multiple choice questions. The exam will be open-book/open-notes and will have a time limit of 2 hours and 45 minutes.

Course Grading

Course Requirements Checklist

10

Video Introduction

20

Discussion Board Forums (3 at 20 pts ea)

60

Weekly Homework (8 at 30 pts ea)

240

Weekly Quizzes (8)

240

Application Paper Outline

25

Literature Review

75

Application Paper

155

Exams (2 at 100 pts ea)

200

Total

1010

Policies

Late Assignment Policy

Course Assignments, including discussion boards, exams, and other graded assignments, should be submitted on time.

If the student is unable to complete an assignment on time, then he or she must contact the instructor immediately by email.

Assignments that are submitted after the due date without prior approval from the instructor will receive the following deductions:

  1. Late assignments submitted within one week after the due date will receive up to a 10% deduction.
  2. Assignments submitted more than one week and less than 2 weeks late will receive up to a 20% deduction.
  3. Assignments submitted two weeks late or after the final date of the course will not be accepted outside of special circumstances (e.g. death in the family, significant personal health issues), which will be reviewed on a case-by-case basis by the instructor.
  4. Group projects, including group discussion board threads and/or replies, and assignments will not be accepted after the due date outside of special circumstances (e.g. death in the family, significant personal health issues), which will be reviewed on a case-by-case basis by the instructor.

Disability Assistance

Students with a disability and those with medical conditions associated with pregnancy may contact Liberty University’s Online Office of Disability Accommodation Support (ODAS) at [email protected] for accommodations.  Such accommodations require appropriate documentation of your condition.   For more information about ODAS and the accommodations process, including how to request an accommodation, please visit https://www.liberty.edu/online/online-disability-accommodation-support/. Requests for accommodations not related to disabilities or pregnancy must be directed to the Registrar’s Office, which generally handles medical needs support.

If you have a complaint related to disability discrimination or an accommodation that was not provided, you may contact ODAS or the Office of Equity and Compliance by phone at (434) 592-4999 or by email at [email protected].  Click to see a full copy of Liberty’s Discrimination, Harassment, and Sexual Misconduct Policy or the Student Disability Grievance Policy and Procedures.

Course Attendance

In an effort to comply with U.S. Department of Education policies, attendance is measured by physical class attendance or any submission of a required assignment within the enrollment dates of the course (such as examinations, written papers or projects, any discussion board posts, etc.) or initiating any communication with one’s professor regarding an academic subject. More information regarding the attendance policy can be found in the Academic Course Catalogs. Regular attendance in online courses is expected throughout the length of the term. Students who do not attend within the first week of a sub-term by submitting a required academic assignment (such as the Course Requirements Checklist, an examination, written paper or project, discussion board post, or other academic activity) will be dropped from the course. Students who wish to re-engage in the course are encouraged to contact Academic Advising to discuss their enrollment options. Students who begin an online course, but at some point in the semester cease attending, and do not provide official notification to withdraw, will be assigned a grade of “FN” (Failure for Non-Attendance). Students wishing to withdraw from courses after the official start date should familiarize themselves with the withdrawal policy.

Grading Scale

A- B+ B B- C+ C C- D+ D D- F
940-1010 920-939 900-919 860-899 840-859 820-839 780-819 760-779 740-759 700-739 680-699 679 and below

For courses with a Pass/NP final grade, please refer to the Course Grading section of this syllabus for the assignment requirements and/or point value required to earn a Passing final grade.

Add/Drop Policy

The full policy statement and procedures are published in the Policy Directory.

Honor Code

Liberty University comprises a network of students, Alumni, faculty, staff and supporters that together form a Christian community based upon the truth of the Bible. This truth defines our foundational principles, from our Doctrinal Statement to the Code of Honor. These principles irrevocably align Liberty University’s operational procedures with the long tradition of university culture, which remains distinctively Christian, designed to preserve and advance truth. Our desire is to create a safe, comfortable environment within our community of learning, and we extend our academic and spiritual resources to all of our students with the goal of fostering academic maturity, spiritual growth and character development.

Communities are predicated on shared values and goals. The Code of Honor, an expression of the values from which our Doctrinal Statement was born, defines the fundamental principles by which our community exists. At the core of this code lie two essential concepts: a belief in the significance of all individuals, and a reliance on the existence of objective truth.

While we acknowledge that some may disagree with various elements of the Code of Honor, we maintain the expectation that our students will commit to respect and uphold the Code while enrolled at Liberty University.

Adherence to the principles and concepts established within facilitates the success of our students and strengthens the Liberty community.

The Code of Honor can be viewed in its entirety at http://www.liberty.edu/index.cfm?PID=19155.

Schedule

STCO 550

Textbooks:     DuBrin, A. J. (2018). Leadership: Research Findings, Practice, and Skills (9 ed.). Cengage.

Module/

Week

Reading & Study

Assignments

Points

1

DuBrin chapters 1-2

2 Content Interactives

4 Class Exercises

1 Impact Video

Course Requirements Checklist

Class Video Introductions

Week One Homework (ch.1-2)

Week One Quiz (ch.1-2)

10

20

30

30

2

DuBrin chapters 3-5

1 Content Interactive

4 Class Exercises

1 presentation

1 Impact Video

Week 2 Homework (ch.3-5)

Week 2 Quiz (ch. 3-5)

Application Paper Outline

30

45

25

3

DuBrin chapters 7-8

1 Content Interactive

2 Class Exercises

1 presentation

1 Impact Video

DB Forum 1

Week 3 Homework (ch 7, 8)

Week 3 Quiz (ch 7, 8)

20

30

30

4

DuBrin chapters 9-10

1 Content Interactives

3 Class Exercises

1 presentation

1 Impact Video

Week 4 Homework (ch. 9-10)

Week 4 Quiz (ch. 9-10)

Exam 1 (chs. 1-5,7-10)

30

30

100

5

DuBrin chapters 11-12

2 Content Interactives

3 Class Exercises

1 presentation

DB Forum 2

Week 5 Homework (ch. 11-12)

Week 5 Quiz (ch. 11-12)

Literature Review

20

30

30

75

6

DuBrin chapters 13, 15

2 Content Interactives

3 Class Exercises

Week 6 Homework (ch. 13, 15)

Week 6 Quiz  (ch. 13, 15)

30

30

7

DuBrin chapter 14

1 Class Exercise

DB Forum 3

Week 7 Homework (ch. 14)

Week 7 Quiz (ch. 14)

Application Paper

20

30

15

155

8

DuBrin chapters 6

1 Content Interactives

1 Class Exercise

1 presentation

Week 8 Homework (ch. 6)

Week 8 Quiz (ch. 6)

Exam 2 (chs. 6, 11-15)

30

15

100

Total

1010

DB = Discussion Board

NOTE:   Each course week begins on Monday morning at 12:00 a.m. (ET) and ends on Sunday night at 11:59 p.m. (ET). The final week ends at 11:59 p.m. (ET) on Friday.