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Online · School of Communication & the Arts · Strategic & Personal Communication

Using Emerging Trends in Strategic Communication
STCO-562

  • CG
  • Section 8WK
  • 11/08/2019 to 04/16/2020
  • Modified 01/13/2020

Course Description

Developing the ability to grow organizations through online market-making and strategy. Hands-on experience with radical new digital and interactive tools for achieving relationships and spreading ideas.

Requisites

Prerequisites

None

Rationale

Organizations value individuals who add value to the enterprise. This course develops the ability of the student to contribute to and grow the digital marketing abilities of the organizations he/she joins. This course focuses on the use of social, interactive, and digital media to strategically pursue market opportunities.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Formulate an applied working knowledge of building an online brand through conversational content and promotional marketing.
  2. Examine the dynamics of social and interactive media in shaping and guiding the digital interactive strategies of an organization.
  3. Apply user generated content strategy to socially connect with the affiliates of an organization.
  4. Explain the advantages of a Christian worldview in a digitally, conversationally-connected world.

Course Resources

Required Resource Purchase

American Psychological Association. Publication manual of the American Psychological Association (Current ed.). Washington, DC: Author.

Disclaimer: The above resource provides information consistent with the latest research regarding the subject area. Liberty University does not necessarily endorse specific personal, religious, philosophical, or political positions found in this resource.

Additional Materials for Learning

  1. Computer with basic audio/video output equipment
  2. Internet access (broadband recommended)
  3. Blackboard recommended browsers
  4. Microsoft Office
  1.  

Course Assignments

Lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (2)

Discussion boards are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 400 words, demonstrate course-related knowledge, and contain at least 2 net resources. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 250 words. Threads will be evaluated on succinctness, how thorough the in-cited research is, and the presence of a considered conclusion. Replies will be evaluated on the basis of topical insight, constructive critique, and further suggestions for a successful application.

Journal Assignments (4)

The student will write a journal entry of at least 2 pages in current APA format that focuses on that module/week’s topic. Evaluation will center on the degree to which the entry is succinct and demonstrates a full understanding of the topic as well as the potential for successful applications.

Research Paper

Topic Submission

This journal assignment is designed to be a progress check for the student as he/she begins working on his/her Research Paper. This assignment must be at least 2 pages and must be in current APA format.

Final Submission

The student will write a research-based paper consisting of at least 10 pages in current APA format that focuses on a topic of the student’s choosing that encompasses web strategies for growth. The paper must include at least 10 net references with full URLs and at least 3 scriptural references. Evaluation will center on the degree to which the research/application demonstrates a full understanding of the topic as well as a successful application to the chosen organization.

Journal Assignment: Research Feedback

This journal assignment is designed to be a progress check for the student as he/she begins working on his/her Research Paper. This assignment must be at least 2 pages and must be in current APA format.

Course Grading

Course Requirements Checklist

10

Discussion Board Forums (2 at 70 pts ea)

140

Journal Assignments (4 at 120 pts ea)

480

Research Paper: Topic Submission

20

Journal Assignment: Research Feedback

60

Research Paper: Final Submission

300

Total

1010

Policies

Late Assignment Policy

Course Assignments, including discussion boards, exams, and other graded assignments, should be submitted on time.

If the student is unable to complete an assignment on time, then he or she must contact the instructor immediately by email.

Assignments that are submitted after the due date without prior approval from the instructor will receive the following deductions:

  1. Late assignments submitted within one week after the due date will receive up to a 10% deduction.
  2. Assignments submitted more than one week and less than 2 weeks late will receive up to a 20% deduction.
  3. Assignments submitted two weeks late or after the final date of the course will not be accepted outside of special circumstances (e.g. death in the family, significant personal health issues), which will be reviewed on a case-by-case basis by the instructor.
  4. Group projects, including group discussion board threads and/or replies, and assignments will not be accepted after the due date outside of special circumstances (e.g. death in the family, significant personal health issues), which will be reviewed on a case-by-case basis by the instructor.

Disability Assistance

Students with a disability and those with medical conditions associated with pregnancy may contact Liberty University’s Online Office of Disability Accommodation Support (ODAS) at [email protected] for accommodations.  Such accommodations require appropriate documentation of your condition.   For more information about ODAS and the accommodations process, including how to request an accommodation, please visit https://www.liberty.edu/online/online-disability-accommodation-support/. Requests for accommodations not related to disabilities or pregnancy must be directed to the Registrar’s Office, which generally handles medical needs support.

If you have a complaint related to disability discrimination or an accommodation that was not provided, you may contact ODAS or the Office of Equity and Compliance by phone at (434) 592-4999 or by email at [email protected].  Click to see a full copy of Liberty’s Discrimination, Harassment, and Sexual Misconduct Policy or the Student Disability Grievance Policy and Procedures.

Course Attendance

In an effort to comply with U.S. Department of Education policies, attendance is measured by physical class attendance or any submission of a required assignment within the enrollment dates of the course (such as examinations, written papers or projects, any discussion board posts, etc.) or initiating any communication with one’s professor regarding an academic subject. More information regarding the attendance policy can be found in the Academic Course Catalogs. Regular attendance in online courses is expected throughout the length of the term. Students who do not attend within the first week of a sub-term by submitting a required academic assignment (such as the Course Requirements Checklist, an examination, written paper or project, discussion board post, or other academic activity) will be dropped from the course. Students who wish to re-engage in the course are encouraged to contact Academic Advising to discuss their enrollment options. Students who begin an online course, but at some point in the semester cease attending, and do not provide official notification to withdraw, will be assigned a grade of “FN” (Failure for Non-Attendance). Students wishing to withdraw from courses after the official start date should familiarize themselves with the withdrawal policy.

Grading Scale

A- B+ B B- C+ C C- D+ D D- F
940-1010 920-939 900-919 860-899 840-859 820-839 780-819 760-779 740-759 700-739 680-699 679 and below

For courses with a Pass/NP final grade, please refer to the Course Grading section of this syllabus for the assignment requirements and/or point value required to earn a Passing final grade.

Add/Drop Policy

The full policy statement and procedures are published in the Policy Directory.

Honor Code

Liberty University comprises a network of students, Alumni, faculty, staff and supporters that together form a Christian community based upon the truth of the Bible. This truth defines our foundational principles, from our Doctrinal Statement to the Code of Honor. These principles irrevocably align Liberty University’s operational procedures with the long tradition of university culture, which remains distinctively Christian, designed to preserve and advance truth. Our desire is to create a safe, comfortable environment within our community of learning, and we extend our academic and spiritual resources to all of our students with the goal of fostering academic maturity, spiritual growth and character development.

Communities are predicated on shared values and goals. The Code of Honor, an expression of the values from which our Doctrinal Statement was born, defines the fundamental principles by which our community exists. At the core of this code lie two essential concepts: a belief in the significance of all individuals, and a reliance on the existence of objective truth.

While we acknowledge that some may disagree with various elements of the Code of Honor, we maintain the expectation that our students will commit to respect and uphold the Code while enrolled at Liberty University.

Adherence to the principles and concepts established within facilitates the success of our students and strengthens the Liberty community.

The Code of Honor can be viewed in its entirety at http://www.liberty.edu/index.cfm?PID=19155.

Schedule

STCO 562

Module/Week

Reading & Study

Assignments

Points

1

1 presentation

1 website

Course Requirements Checklist

Class Introductions

DB Forum 1

10

0

70

2

1 presentation

1 website

Journal Assignment 1

120

3

1 presentation

1 website

Journal Assignment 2

120

4

1 presentation

1 website

DB Forum 2

120

5

1 presentation

1 website

Journal Assignment 3

Research Paper: Topic Submission

120

20

6

1 presentation

1 website

Journal Assignment: Research Feedback

60

7

1 presentation

Journal Assignment 4

70

8

1 presentation

Research Paper: Final Submission

300

Total

1010

DB = Discussion Board

NOTE: Each course module/week begins on Monday morning at 12:00 a.m. (ET) and ends on Sunday night at 11:59 p.m. (ET). The final module/week ends at 11:59 p.m. (ET) on Friday.